Viewing things from the flipside, something we cannot ignore!

“Yes I Can!” The recent Rio Paralympics trailer has been getting great reviews, but do we really understand the message?

Watch the trailer here:

The recent trailer for the Rio Paralympics has been spreading quickly on social media. The previous edition of the London Paralympic trailer ‘Meet the Superhumans’ has successfully set the bar and brought a new insight to how para-sport should be viewed.

10 years ago, the takeaway from any para-sporting meet was very different from how it is now. From bleakness to glimmers of hope, the messages now have underlying communications of positivity, success and determination like no other.

With Rio just around the corner, it was an interesting angle for the trailer video to not be focusing on para-sports alone but other aspects as well. Throughout the video, the phrase “Yes I Can” was constantly repeated in every scene as all the various scenarios were completed by a PWD (person with disability). Triumphant in spirit, their ever winning attitude is so contagious that it gets the viewer equally pumped up.

So why the slogan “Yes I can”? Why would we need to reassure para-athletes competing on a global stage that they can do it?

The irony within this positivity is something commonly overlooked but yet so intriguing. We constantly push to let everyone know of the para-athletes capabilities but yet it was not anyone who said they couldn’t. There was never a time where we determined their limitations but yet it became a societal norm or a convenient choice to assume it. Choices not made consciously but yet silently agreed upon by the majority.


That’s the slogan that we should all be adopting. With all the recent advertising for para-sport and their games, it is time to relook at the recent trailer for the Rio Paralympics and re-think about what it actually means. It is not a reassurance of their ability but a message to the rest of us who have conveniently decided to follow the majority. We decide how understanding we can be; in supporting our para-athletes and giving them the recognition they deserve. At the end of the day, inclusion can only be accomplished if we work together, by understanding the various disabilities and removing the general mind-set of the majority. So from ‘Superhumans’ to ‘Yes I Can’, it is about time we move on from showing the world what they can do but instead, for the majority, to find out what we have been missing out on!

Article written by: A Volunteer

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